bobby

Bobby A. McRae II, MS

President of Football, Partner

With over two decades of experience, Bobby specializes in management and advisory for a range of clients in the sports industry.

He works to forge strong relationships with each and every stakeholder, earning their trust and acting as a key player in endorsements, branding, and professional development.

Beginning his career focused on business development with Twenty10 Sports Management Group and Temple University, Bobby has carried his passion for financial, physical, and mental wellness into his work in professional sports.

He puts athlete development at the forefront of each decision and builds a deep personal relationship with his clients as he helps them establish and fulfill professional and personal goals.

His commitment to his clients has allowed him to successfully negotiate contracts and establish relationships with Fortune 500 companies, government agencies, and a range of the country’s leading media outlets including NBC, CBS, and Fox Sports.

On a personal level, Bobby uses his passion for mentorship and philanthropy as a volunteer for Big Brother & Big Sister, United Way, Habitat for Humanity, and Red Cross.

He grew up in Laurinburg, NC and holds a Masters of Science in Organizational Leadership from Mercy College and studying for Doctorate in Education. He currently lives in New Jersey where he is engaged to Erica and dad to Zoe Paige.

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